After I witnessed an amazing runway show by Abrantie – The Gentleman at the Glitz Africa Fashion Week 2014. I knew I needed to land an interview with the brains behind the brand. In case if you are wondering who or what exactly is Abrantie The Gentleman, well then let me school you. Abrantie The Gentleman is a Ghanaian or should I say an African men’s fashion luxury brand.
I would personally describe Oheneba Yaw Boamah, the creative director behind the brand as one of the topshots in the new school Ghanaian fashion industry.
Oheneba says his interest in fashion started from childhood. He recalls being a helping hand to his Aunt who was a seamstress. He said…
”Back then I saw it as a worry because most of my friends play whilst I will be fixing buttons or stiffing garments. My love for art in general made me study Industrial Art and majored in textiles at Kwame Nkrumah University of Science and Technology”
Talented and educated, now lets get all the scoop:
-How has the journey been so far?
So far so good. Our African story telling with fashion is making waves. We believe Africa is the new future for fashion and that’s the course we are preaching.
-Why the name Abrantie The Gentleman?
The name came up from the looks I used to represent during major events and occasions. And in our local Akan language Abrantie means a gentleman. Friends started referring to me as such. “The Gentleman” was added due to a global foresight of the brand in some years to come
-Global foresight, I like that. You have showcased your designs at a couple of huge platforms such as Glitz Africa Fashion Week, Africa International Fashion Week and many more, which one of them would you say was your favorite and why?
I can’t have a favorite from all the platforms we’ve showcased. As I clearly said our aim is to tell the African story to the world and each platform comes with its own experience which add up to the Abrantie brand. There have been good times from every showcased being it Ghana and outside and we loving the experience it comes with it.
-Since Abrantie The Gentleman is a luxury brand for men, have you ever considered making “ready to wear” clothing for the guy with not that much zeros in his bank account but still wants to get a taste of the Abrantie brand?
Abrantie is a luxury brand on looks and it doesn’t break the bank. We have plans of getting a RTW soon alongside our bespoke menswear line.
-What is the most expensive piece you have ever created?
Expensive piece…I will say was a full piece suit. The detailing and rich unique accessories was just too dear to me. And I didn’t sell it. I pampered myself with that on my birthday.
-Lol…..Would have done the same if I were in your shoes. Now I noticed besides designing for men you are now branching into women and also kids, tell us about that?
Yes. We normally produce women’s wear for contract events and shows for female artiste and that really draws attention to women on how our female line will fair. Aside we having a lot of calls from women we have plans and still story-boarding to come out with a great collection for ladies and kids
– I bet it brings in the big bucks. But on the real, what do you think of the Ghanaian fashion industry?
There is more room for improvement. Its getting better as days come and it’s a collective work for us to grow it. From designers, models, producers, fashion bloggers, buyers and consumers. Lets all join force and in each capacity do our best to raise it up high
-Now after all the long creative hours, what does Oheneba Yaw Boamah do to relax?
Hmm.. Do I even relax?. When I find myself doing nothing. My thinking cap gets very busy at work with ideas.
-Whats next for Abrantie The Gentleman brand and also how can your fans or anyone who wants to get into contact with you reach you?
For whats next..we believe in silence and letting our works speak with time.
Abrantie TheGentleman provides thrilling and inspiring experience to our family. Our services goes beyond regular timing due to our 24/7 hotlines reception
Hotline: +233 244 694 389 Visit: www.abrantiethegentleman.com , email:email@example.com social media: www.facebook.com/Abrantiethegentleman www.instagram.com/abrantiethegentleman twitter: @abrantie1gh
Meet the team behind Abrantie The Gentleman’s Heritage and Alewa Collection
Heritage Collection (1st photo) From the Front row..left to right
Stephen, Cris, Adonteng, Ralph, Isaac & Ian. Back row..Left.to right Oxy and Kobby
ALEWA (BlacknWhite) COLLECTION (2nd photo)
Kobby, Isaac, Oxy, Stephen, Kel, Adonteng, Ralph, Cris, Ekow & Ian
Ladies this was just for you, now you can cyber stalk these hunks…thank me later.
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