Don’t Mess With A Back Man! ASOS Under Attacks For ‘Slave’ T-Shirt Worn By Black Model

With the current issue about the Oscars and other racial discrimination against people of colour, brands need to be careful about what they put out. One small mistake can cause a lot of controversy. Clothing retail giants ASOS is one brand who probably did not get the memo, they recently showcased a t-shirt on their website. That sounds normal right? Well the only problem was that the T-Shirt had the inscription ‘Slave’ on it and the icy on the cake was that the shirt  was worn by an African-American male model.


As expected that did not sit too well with some of the retailer’s customers and so they were forced to take it off the market.

asos slave twitter

asos twitter slave

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In a recent statement, ASOS however revealed to that the T-shirt did not belong to the company but was part of their marketplace collection which showcases other designers

”Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join”


“Whenever we find product that violates our policies we remove it immediately. There is also a ‘report this item’ link under every product picture. If you’d like to find out more about what is prohibited, please visit the Marketplace website.”

asos slave


Wasted Heroes, the fashion brand responsible for the shirts took to twitter to apologize

asos twitter

What do you think was this an honest mistake or nah?

Credit: Daily Mail~ Twitter~Today


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