South African Singer Lira Is A New Influencer For Bobbi Brown Cosmetics

How huge is this? Award-winning South African singer Lira today announced that she would be collaborating with international cosmetics brand Bobbi Brown.

lira

The singer becomes the first influencer from her country to partner with the beauty brand. Bobbi Brown has been known over the years for providing women of colour with the perfect shade of cosmetics and the singerย appears to be the perfect fitย  since Lira is not one to shy away from her beautiful dark skin tone.

In a statement, the singer said…

”I am thrilled to announce my collaboration with Bobbi Brown Cosmetics as their first influencer in SA”

 

 

Can’t wait to see what comes out of this move? What do you think about the initiative?

 

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