How huge is this? Award-winning South African singer Lira today announced that she would be collaborating with international cosmetics brand Bobbi Brown.
The singer becomes the first influencer from her country to partner with the beauty brand. Bobbi Brown has been known over the years for providing women of colour with the perfect shade of cosmetics and the singer appears to be the perfect fit since Lira is not one to shy away from her beautiful dark skin tone.
In a statement, the singer said…
”I am thrilled to announce my collaboration with Bobbi Brown Cosmetics as their first influencer in SA”
Can’t wait to see what comes out of this move? What do you think about the initiative?