Oh H&M when would you learn! Just 8 days into 2018 and the Swedish clothing brand is under fire for using a black child to model a sweatshirt with the inscription “Coolest Monkey in The Jungle”
Call it racism, cultural appropriation but I believe it just a big marketing strategy. They obviously know the power of social media and the consequences of their actions. Anyway, as expected several people on social media called out the brand for this act.
Check out some of the posts below:
Me going to buy clothes at H&M after seeing their racist ad and faking outrage on twitter pic.twitter.com/4xgrGcN9LZ
— Phisa (@Khal_Nikta) January 8, 2018
you hate us but at the same time you wish you were us pic.twitter.com/NBEuhXGBBC
— Black Jesus (@BullHunitProof) January 8, 2018
Think my biggest issue w/ this H&M thing is, didn’t that boy have a guardian, relative or parent around? like they OK’d this shit? and didn’t say, “AYO nah”??? really?
— Sen (@itzjustsen) January 8, 2018
SMH 🤦🏽♂️ H&M IS CANCELLED! pic.twitter.com/2PVQfDE790
— Antzwst (@antzwst) January 7, 2018
You’ll never see me at H&M.
— R.M Phoolo (@CassperNyovest) January 8, 2018
Everyone is killing H&M UK for the ad of the inappropriate hoodie as they should BUT where were his parents, manager &/or agent?! Like cmon pic.twitter.com/XmMxgAr8tc
— Lenny S (@kodaklens) January 8, 2018
Me sneaking away from the H&M protest to get them fire ass sweats for the low pic.twitter.com/J22OqoG8s9
— R. (@AintRob) January 8, 2018
So how many of you are Really really gonna boycott @hm ? It will all be forgotten by next week until the next faux outrage occurs.
— #OntopicTalkShow (@DearRobTV) January 8, 2018
— Lisa Campbell (@LisaCampbell102) January 8, 2018
I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him. #mysavoirfaire
H&M has since taken the image off their website and has issued an apology.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson via a press statement