H&M Under Fire For ‘Racist’ Advert

Hm-coolest-monkey-in-the-jungle

Oh H&M when would you learn! Just 8 days into 2018 and the Swedish clothing brand is under fire for using a black child to model a sweatshirt with the inscription “Coolest Monkey in The Jungle” 

Hm-coolest-monkey-in-the-jungle

Call it racism, cultural appropriation but I believe it just a big marketing  strategy. They obviously know the power of social media and the consequences of their actions. Anyway, as expected several people on social media called out the brand for this act. 

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Check out some of the posts below:

H&M has since taken the image off  their website and has issued an apology.

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson via a press statement 

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