Late last year, Stella McCartney received backlash when she showcased her spring/summer 2018 collection at Paris Fashion Week. Many Africans were shocked to see ensembles made from African print fabric on the runway without any credit to the motherland.
Fast forward to now and the British designer is still facing backlash. Apparently her collection has hit the stores and even Harrods has got some of her pieces in stock. The Knightsbridge luxury department store is currently selling her pieces between £600 to over £1000.
As expected many peeps were not pleased when these images hit the web. Check out some of the social media reactions:
Why Africa print dresses what next ?
Please go and support uncle and aunty who have been making these dresses for £50
This is why we need to respect the Africa seamstress and pay our money with respect pic.twitter.com/NGWMHdneIt
— lilmissonamission (@lilmissonamiss1) March 22, 2018
— MsCloud 10 (@MsCloud10) March 22, 2018
— Hanna هَنا نعيمة (@Hnaima17) March 22, 2018
No Stella McCartney, JUST NO. You can't get away with selling #traditional west #African style #dresses which our #women wear for everything from market shopping to special events for extortionate prices without even using a single model of #colour. pic.twitter.com/hVWlaMdvpB
— Samata (@Iam_Samata) March 21, 2018
@StellaMcCartney can literally STEAL African design and sell it for top dollar. This right here is appropriation. This is theft! So they will pretend she is a genius off these stolen designs wait and see. pic.twitter.com/8EYxMqdyIB
— Lonsdaleite-man (@JohnTembo1982) March 22, 2018
.This is the worst case of cultural appropriation I have seen. @StellaMcCartney are proceeds from sales going back to Africa? The clothes that our mothers wear are not a fashion trend. pic.twitter.com/D0tpgKOgBf
— P Mills (@Blackhino) March 22, 2018
Hands down Stella McCartney’s prices are outrageous but do you think she should give credit to the African continent? Because majority of these fabrics are originally from Holland.