Lord Sugar's 'Racist' Tweet About The Senegalese Football Team Causes Controversy

Lord Alan Sugar is currently under fire for his recent distasteful comment. The British billionaire who on Wednesday posted a picture of the Senegalese National Football team next to pictures of sunglasses and handbags with the caption…. ”I recognize some of these guys from the beach in Marbella. Multi tasking is resourceful chaps” has received a lot of backlash over his tweet.

Alan Sugar has since been labelled by many twitter users as racist. Some peeps even believe BBC should fire him since the media giants made the likes of Ghanaian-British star Reggie Yates resign from his show Top of the Pops (TOTP), when he made a comment about Jews.

Lord Sugar has acknowledged this was a seriously misjudged tweet, and he’s in no doubt about our view on this. It’s right he’s apologised unreservedly.

— BBC Press Office (@bbcpress) June 20, 2018

British Politician Dawn Butler, rapper Lethal Bizzle and many others have all called out BBC’s The Apprentice star.

It’s just another example that racism is still here & those not effected by it will never really understand. Ironically Sugar is Jewish & u would think he would have some sort of relatability but the Jews have managed to change their narrative. While we are still going through it

— #FLEX (@LethalBizzle) June 20, 2018

Here is my initial response to the racist @Lord_Sugar tweet. This tweet came just two months after @kickitout celebrated their 25th anniversary. I will be publishing my letters to the House of Lords Commissioner for Standards and the @BBC tomorrow. pic.twitter.com/L6eXSmIEvH

— (((Dawn Butler MP))) (@DawnButlerBrent) June 20, 2018

Alan Sugar’s desperation to be a mini-me UK Trump is excruciating.

— Andy Burnham (@AndyBurnhamGM) June 20, 2018

Alan Sugar when the BBC call him for an urgent meeting pic.twitter.com/nWzyLfHOkQ

— AJ (@masiavelli) June 20, 2018

An insight into Alan Sugar’s morning:-
1) write poor taste tweet – think it’s funny.
2) defend tweet – still think it’s funny.
3) realise your employment at the BBC and elsewhere might be at risk.
4) do an about turn and apologise profusely.
5) eat humble pie for lunch. pic.twitter.com/2scLNkAPFo

— Louisa Compton (@louisa_compton) June 20, 2018

Alan Sugar wasn't just expressing "unconscious racial bias" about the Senegalese national team. This is literally white supremacy 101. Reinforcing domination explicitly to remind black people of their place within the racial hierarchy

— Lady Jade (@divanificent) June 20, 2018

And the only reason why some of y'all are out here defending Alan Sugar is because you are probably guilty of physically poking a random black shopper minding their business asking them to serve you LOL.

— AR ?????? (@ashindestad) June 21, 2018

Firstly @Lord_Sugar is constructing this joke on the premise that all black people
1) look alike
2) are poor
3) cannot achieve social mobility

— Kelechi Okafor (@kelechnekoff) June 20, 2018

@BBC @Lord_Sugar @Reggie_Yates yeah about that #EqualOrNah pic.twitter.com/3Ed4vwCrxI

— D (@VanWilljamz) June 21, 2018

Piers Morgan on the other hand is of a different view. The television personality tweeted…

”I’ve known @Lord_Sugar for 25 years. He can be a halfwit of biblical proportions, and prone to terrible ‘jokes’ as we saw today. But he’s not a racist. ”

I've known @Lord_Sugar for 25 years.
He can be a halfwit of biblical proportions, and prone to terrible 'jokes' as we saw today.
But he's not a racist.

— Piers Morgan (@piersmorgan) June 20, 2018

What do you think, is Lord Sugar racist?